Friday, 1 April 2011

Boux Avenue Launch at Sketch Restaurant

The models were hot and the guestlist was hotter. With attendees including Max Clifford, Brendan Cole, Nick Knowles, Theo Paphitis and Prince Cassius, the launch of luxurious new lingerie brand Boux Avenue at the fabulous Sketch restaurant, just off Regent Street, was an event not to be missed on Wednesday evening. The champagne and cocktails flowed whilst models paraded the room and swayed from the ceiling in the new brand's lingerie and nightwear. From fortune tellers with crystal balls and magicians with card tricks to a string quartet, entertainment was rife that night and all in attendance had a thoroughly good time. Every room had a different atmosphere, such as the lively show room with DJs and dancing and the parlour with high tea and classical music. The photo booth was also a huge hit, with many people stopping by to pose for a Boux-branded snap with their friends.

Prince Cassius and I loved the photo booth.

This hot new brand is brought to us by retail tycoon Theo Paphitis, previously associated with popular high-street label La Senza, who has described this new venture as being 'for women who want to feel special'. Expert fittings will be offered to all, creating not just a place to shop, but to have a personal and pleasurable experience.

With sizes ranging from 30A to 40G, Boux Avenue truly is for every woman (larger sizes up to K shall be introduced later).

 For something romantic and feminine try the soft and slightly retro Vintage Garden Party collection:

Or, if you're feeling more seductive, go for the Burlesque Boudoir range with glamorous, vibrant colours:

The Body Language range uses a colour palette of black, white and nude, accented by dove grey and powder pink which aims to give women an element of luxury everyday:

If you can't wait to get your hands on Boux Avenue's lush lingerie, don't worry as their website and first shop at Buchanan Galleries in Glasgow launch tomorrow, Friday 1st April, at 1PM with another five shops opening over the weekend and throughout next week in Manchester (Trafford Centre), Sheffield (Meadowhall), Kent (Bluewater), Cardiff (St David's Centre), and Essex (Lakeside).

Model Emma de Vees posing in Boux Avenue's lingerie

Myself and friend Camille (@Karma_Style)

Visit their website at 


  1. Ahh, this looks fabulous! I wish I was the model sliding down the ceiling rope!

    -Elle Bomb

  2. Love your pictures! Follow you, if you like visit my blog and follow back!!
    x Milla

  3. It was such a fab night! Lovely to meet you there, hopefully see you again soon! Can't wait to get an order in with Boux Avenue! xxx


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