A Life Of Fashion: Charity

Saturday, 28 May 2011

Caritaz - Jewellery With A Conscience

I've recently discovered a great jewellery brand called Caritaz which is 'the Generous Jewellery Company that loves to give back'.

The concept is simple - each product is designed for a particular charity and a portion of the profits from the sale of each item will be donated to said charity.

With their Charity aimed products you can give to a well-deserved trust and, at the same time, add a beautiful piece of Jewellery to your collection.

One set of items I particularly like are their 'Charity Charmz' which can be added to any of the Jewellery lines from PANDORA, Troll, Lovelinks, Truth, Chamila and Petite among others.

Each charm is made from Swarovski crystals that represent each charity in a different colour, such as pink for Breast Cancer, purple for Alzheimer's and platinum for Parkinson's.

Buy this purple Swarovski charm and £8 will be donated to Alzheimer's Research Trust

Show your support for Parkinson's with this stylish charm

Core is the national UK charity funding research into gut and liver diseases

Buying this beautiful fuchsia charm will help support those suffering from cancer

So this season accessorise with one of these chic Charity Charmz - after all, nothing quite says style like someone who shows their support for a good cause.

Visit Caritaz's website at www.caritaz.com and follow them on Twitter at @_Caritaz

What do you think? Leave a comment below!

Monday, 18 April 2011

Shawish Jewellery Event - 'The World's First Diamond Ring'

Last week I was invited to the launch event of 'The World's First Diamond Ring' by Shawish Jewellery. The event, hosted by the fabulous Forward PR at Grosvenor Place's Il Bottaccio, was one not to be missed, with over 350 members of the press, buyers, and VIPs turning up for a presentation on the concept and also a charity auction.

The patented concept is that the entire ring shall be carved out of a diamond - a world first! - and at 150 carats it shall cost about £43 million!

An animation of what the ring should look like

A sketch of the patented design

Also on show were many of Shawish's other great designs for people to browse.

The beautiful tree in the background of guests

A close up of the tree that everyone was talking about

A very flexible model performs before the presentation

Shawish of Geneva kindly donated two pieces from their collection to a charity auction to raise money for the North Africa Development Foundation. The first piece up for auction was a pink gold bracelet valued at £1400. After the winning bidder backed out the first time, the bracelet finally went for £1150.